Strategic Communications Planning for Municipal Leaders

Communicating with stakeholders (both internal and external) is critical at all levels in municipal organizations, even in everyday business. Using a strategic and deliberative planning process can help to reduce effort and cost, deliver clear and effective messages that meet the needs of both the organization and stakeholders. This workshop will enable participants to work through a systematic and easy-to-use process to develop impactful and purposeful communications products that can be tailored to various audiences - applied to virtually any aspect of municipal government business (day-to-day business, projects, consultation processes, campaigns, crisis management, etc.). Practical examples, interactive discussion, and take-away tools are highlights of this session.

What You Will Learn:

  • Appreciate the growing focus and importance of strategic, deliberative, and impactful communications;
  • Apply a systematic approach and model to planning and executing communications.
  • Identify communication needs of your various stakeholders (stakeholder segmentation and situational analysis);
  • Integrate departmental and corporate strategies to streamline and ensure consistency and effectiveness of messaging to intended audiences (external and internal);
  • Implement ways to achieve results that help to reinforce and realize your organization’s communication goals; and
  • Encourage creative thinking and audience engagement in planning communications (e.g. campaigns, etc.)


Why Attend:

The insights gained from this workshop are applicable and transferable to all municipal activities and endeavours. It enables practitioners to apply a strategic approach to plan communications that complements operational plans. It provides a comprehensive and cost-effective way to communicate with all stakeholders about your programs and services across the wide range of municipal endeavours.

Who Should Attend:

Department heads, Supervisors, Portfolio/Program and Project Managers that have communication requirements with internal and/or external stakeholders; people involved with project management; anyone on Boards and Committees and those aspiring to learn and understand more about Strategic Communications will also benefit from the workshop.

About the Instructor:

Carol-Lynn Chambers, is a seasoned professional with more than 30 years’ of combined private and public sector experience, in Canada and the United States, as well as teaching experience at the university level as adjunct faculty member in the Local Government Program at Western University.


$344.65 ($305 + $39.65 HST)

$429.40 ($380 + $49.40 HST)

Student Rate: $40.00 + HST (please contact Manjit Badh at to register)

Prices include Materials, Refreshments & Lunch;
HST # R106732936

*In order to take advantage of the member price, the person attending the workshop must be an AMCTO member.
***To verify if your municipality is entitled to vouchers, go to our ‘online registration" page @
Upcoming Workshops:

April 26- Gravenhurst-deadline to register -Apr 12
Grace & Speed, (Muskoka Discovery Centre)
275 Steamship Bay Road
Gravenhurst, ON P1P 1Z9

NOTE: This workshop is being held in conjunction with the Zone 5 Spring Meeting. Click here to Register

May 3- Little Current-deadline to register -Apr 19
Manitoulin Hotel & Conference Centre
66 Meredith East
Little Current, ON P0P 1K0

NOTE: This workshop is being held in conjunction with the Zone 7 Spring Meeting. Click here to Register

May 10- Kingsville -deadline to register -Apr 26
The Lakeside Pavilion
315 Queen Street
Kingsville, ON N9Y 1Y8
(519) 733-2123

This workshop is being held in conjunction with the Zone 1 Spring Meeting. Click here to Register
Personal Information Protection Policy: This information is collected in accordance with the provisions of the AMCTO’s Personal Information Protection policy for the purposes of processing your registration and material delivery. This information is not shared, sold or distributed and is maintained in a confidential and secure manner. Further information about this policy is available on the AMCTO website at
Refund Policy: A refund levy of $113 (includes HST) will be applied to every cancellation received up to fourteen (14) business days prior to the holding of the session. No refunds will be made for cancellations of less than fourteen (14) business days prior to the holding of the session. In order to receive the partial refund, you must submit written notice of your cancellation to
Disclaimer: AMCTO reserves the right to decline registration based on proprietary information/material being presented at this session, and for other reasons such as copyright issues. We will endeavour to make sure all scheduled events take place, but AMCTO reserves the right to alter, change or cancel dates, venues and workshops, for any reason